Figures from member companies of the Direct Selling Association of Ireland (DSAI) have shown that a quite high number of people under the age of 25 are turning towards direct selling as an alternative to traditional employment – a 60 per cent rise compared to figures from 2011.
The DSAI, which represents a number of direct selling companies such as Amway, Kleeneze and Herbalife, have discovered that young people are becoming increasingly attracted to direct selling. There are over 16,000 direct sellers in Ireland, 13 per cent of whom are under 25. This is unsurprising, really – youth unemployment figures in Ireland currently sit around 26 per cent, and direct selling allows young people to work for themselves. According to the DSAI, the industry in Ireland is worth around Ђ50 million per annum.
“The high unemployment figures show there is a real concern regarding young people finding work, and it is incredibly positive to see direct selling increasingly appealing to young people as a way to work for themselves and get up and running quickly,” said Lynda Mills, Director of the DSAI. “Despite the difficult jobs market, there is a real desire among many young people in Ireland to run their own business and make a very successful career. Direct selling offers just that to everyone, regardless of age or background, alongside a chance to gain highly valuable entrepreneurial skills and work experience.”
In recent years, direct selling has become an increasingly popular alternative, with recent industry figures highlighting a 121 per cent increase in distributor numbers since 2008. In Ireland, the DSAI is the trade association for the direct selling industry, whose goal is to promote the industry and maintain and drive high standards.