Carzone’s latest motoring report has revealed some interesting facts about Irish motoring consumers, analysing data from 67 million searches on Carzone in the first five months of 2017, coupled with a survey involving 2,647 Irish motorists, not to mention a number of car dealers. For example, one in two people in Ireland change their car every five years – almost half of those tend to stick with the same brand.
Unsurprisingly, one of the major concerns highlighted by Irish drivers is the issue of insurance premiums. After all, many consumers have faced continued hikes in recent years, straining their ability to keep their car on the road. According to the survey, fuel, road tax and costs associated with the NCT were other major concerns. A total of 51% said they spend between €120 and €150 on running their car each month; 13% spend between €151 and €200 in the same period.
When you’re buying a new car, there’s a number of things you might take into account – practicality, reliability, fuel efficiency or even the cool bits of technology you’ll find under the metal or inside the cabin, such as reversing cameras, cruise control, collision warnings or autonomous braking capabilities. Given the changing trends in motoring, Carzone asked respondents about their attitudes to technology, with two-thirds confirming that it plays an important role when it comes to forking out their hard-earned cash. Reasons given include enhanced safety and a smoother driving experience – Irish drivers like their sat nav and parking sensors.
The majority believe that items like a Bluetooth handsfree kit should be standard, with others mentioned car sensors and cruise control – manufacturers take note.
So what’s Ireland’s favourite car? According to this particular survey, the Volkswagen Golf takes the top spot, albeit as the most searched for model on Carzone. That’s followed closely by the more premium Mercedes-Benz E-Class, with the rest of the top six including the Audi A4 and A5. When it comes to electric cars, the Nissan Leaf tops the list, while Toyota’s Auris is number one for hybrid vehicles.
“The aim of the Carzone Motoring Report is to examine trends happening in the Irish motoring industry. This is the eighth edition of the report and this time around we delved into a number of new topics such as technology in line with the changing face of the industry,” said Eoin Lally, Carzone’s Operations Director. “Rising insurance premiums remain a key concern for drivers with 88% seeing the cost of their policy increase in the last year. However, the overall outlook for the industry is positive with consumers now changing their car more frequently and premium car marques are some of the most sought after vehicles by drivers.”