Ireland’s Guide To Money And Living

Pick up a free Lidl baby box

Lidl baby box

Becoming a new parent can be a stressful time. You might be worried about getting everything right, if your bundle of joy will always be healthy and happy, or whether you’ll be able to cope with the inevitable lack of sleep and all of the other responsibilities.

Then there’s the issue of money. According to, your baby’s first year could cost around €4,000, ranging from car seats and toiletries to baby food and toys – it’s not an inexpensive time. They also recommend setting aside three months’ salary to prepare for any emergencies, and to save regularly in advance of your new arrival to help cope with the costs.

Many parents are striving to be more cost-conscious, which doesn’t necessarily mean sacrificing quality. Speaking to the Irish Examiner this week, MummyPages ‘mum-in-residence’ Laura Erskine noted that “The last few years have brought increased financial pressure for parents, with most families now trying to be sensible. Gone are the days where parents feel the need to emulate their celebrity mum icons with all of their designer trappings.”

Helping hand

To help out a little, Lidl Ireland has partnered with maternity & infant magazine to launch its new free Lidl baby box. The offer celebrates Lidl’s recent expanded Baby Buys range, which includes baby formula and a range of juices and foods. The boxes are filled with a variety of essentials for mother and baby, ranging from nappies and wipes to handcream and lip balm, and offer a taster of this expanded range.

So how can you get your hands on a free box? Simply visit, register your details, download your voucher and present it at any Lidl store.

maternity & infant is a quarterly maternity and early parenting publication that features fashion, expert advice, health tips, recipes, mums’ stories and much more. The magazine is available for free through GP surgeries across the country, and you can register to receive a free digital copy too.

When not writing about all things personal finance, You & Your Money's editor Conor Forrest enjoys reading, football and getting lost in an ocean of Wikipedia articles.