Ireland’s Guide To Money And Living

Paint it Pink

Paint it Pink

Photo: Andres Poveda

Each year in Ireland more than 2,800 women are diagnosed with breast cancer. The figure is rising every year, with recent statistics from the National Cancer Registry of Ireland noting a 33% increase in the number of cases diagnosed between 2003 and 2013. On a more positive note, research is improving detection and treatments, meaning that 85% of women are surviving breast cancer.

To raise awareness and funding for research, advocacy and the services it provides, (including Breast Predict, in which it has invested €7.5m) the ICS launched the Paint it Pink campaign this week, calling on members of the public to host pink coffee mornings or events throughout October.

“My mam was diagnosed by breast cancer when she was 37 years old and I was 14. Seeing what my mam went through I wanted to do something to help women so that no family ever has to go through that kind of pain again,” said Lisa Dwane, a Breast Predict researcher. “About 70% of breast cancers are hormone driven. Most of these women will be treated with tamoxifen and about one third of them will relapse within 15 years. We’re looking for new ways to treat this type of patient, patients that either fail on tamoxifen treatment or don’t respond at all.”

For more information on breast cancer or for fundraising ideas, phone 1850 60 60 60, or visit www.paintitpink.ie. Donations can also be made by texting Pink to 50300, which will donate €4 to the ICS.

“Every family has been touched by cancer, and for women, breast cancer is one of the most common types of cancer. This October we can help support all those on their breast cancer journey by Painting it Pink – host a coffee morning or pink event and play your part,” said model Roz Purcell.

The ICS is also running a free conference for cancer survivors, people living with cancer and healthcare professionals at Aviva Stadium on Saturday October 22nd. The programme will include practical information on advances in treatment, exercise and diet, with sessions on offer for teenagers and young adults. For more information or to register, phone the ICS on 01 231 0500 or visit www.cancer.ie/living-well.

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When not writing about all things personal finance, You & Your Money's editor Conor Forrest enjoys reading, football and getting lost in an ocean of Wikipedia articles.
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