Ireland’s second largest grocery player is now SuperValu, following their rebranding of 24 Superquinn stores, which sees them account for a little over 25 per cent of the total market, though Tesco remains at the top of the pile. “Bringing 24 Superquinn stores under the SuperValu banner has enhanced the retailer’s position as a major player in the grocery market,” said Kantar Worldpanel’s commercial director David Berry. “SuperValu now accounts for 25.3 per cent of Irish shoppers’ grocery market spend, just 1.1 percentage points behind Tesco. Its sales have remained broadly in line with the market, which shows that it has been able to retain its market share while acquiring assets.”
February witnessed the weakest performance in the grocery sector since September 2011 with sales declining by 0.6 per cent. Falling inflation has been identified as one major cause – items such as vegetables and bread, for example, are now cheaper than they were last year.