Figures released from the Direct Selling Association of Ireland (DSAI) have shown that the industry is thriving, particularly for working women. According to the association, 75% of the industry’s 20,000 direct sellers are female, while 30% of these are stay-at-home mums.
Lynda Mills, director general of the DSAI says: “There is a new type of female entrepreneur emerging in Ireland – women who are selling products they love and building really strong businesses through direct selling. We are seeing more and more women being attracted to direct selling because it can fit so easily around other commitments – whether it’s children, education or another job.”
This particular industry has seen a fairly large rise in recent years as an alternative to traditional means of employment.